Making the act of peeing less boring for men is a set of video game urinals, which have recently been installed at The Exhibit Bar in London.
These video game urinals created by Captive Media feature three "hands-free" games -- with cheeky names such as 'Clever Dick' and 'On The Piste' -- that are controlled by peeing. Users just point their pee stream in specific directions to control the game (and also test their aim accuracy). What's more, users can share their scores by posting them on an online leader board and Twitter, says TNT Magazine.
While this may at first seem an odd way for users to spend time in the bathroom, Captive Media might just be onto something. These video game urinals are engaging, allowing for the bar to promote drinks and events as the customer pees. They also allow other brands to advertise to a truly captive audience.
Video Game Urinals
London's The Exhibit Bar Offers Men a Pee-Controlled Game
Trend Themes
1. Interactive Urinals - Captive Media's video game urinals engage users and provide opportunities for interactive marketing.
2. Hands-free Gaming - The use of peeing as a control mechanism opens up possibilities for innovative hands-free gaming experiences.
3. Captive Advertising - The video game urinals offer a captive audience for promoting drinks, events, and other brands.
Industry Implications
1. Bar and Nightclub Industry - The video game urinals present a unique marketing opportunity for bars and nightclubs to engage customers in a fun and interactive way.
2. Gaming Industry - The hands-free gaming experience provided by video game urinals introduces a new dimension to the gaming industry, creating opportunities for innovative game design.
3. Advertising Industry - Captive Advertising through video game urinals allows brands to reach a captive audience in a novel and attention-grabbing way.