Spotify works together with a range of content partners to roll out educational video courses in the UK. This includes the collaborative works of BBC Maestro, PLAYcirtuiso, Skillshare, and Thinkific Labs Inc. They work to create content in four categories including making music, learning business, healthy living, and getting creative.
Spotify noted in a statement, "With this offer, we are exploring a potential opportunity to provide educational creators with a new audience who can access their video content, reaching a bigger potential swath of engaged Spotify users while expanding our catalog." These courses have free options and premium subscribers will get two free lessons with every course as it will range between £20 ($25) to £80 ($101) depending on the subscription tier.
In-App Educational Video Courses
Spotify Rolls Out Educational Videos in the UK Market
Trend Themes
1. In-app Educational Video Courses Expansion - Spotify partners with various educational content providers to expand video course offerings in the UK market.
2. Collaborative Content Creation Strategy - Spotify collaborates with renowned partners to develop educational content across multiple categories.
3. Subscriber-aligned Education Initiatives - Spotify introduces video courses tailored to engage both free and premium subscribers with educational content.
Industry Implications
1. Streaming Services - The streaming industry can explore new educational content partnerships to enhance user engagement and retention.
2. E-learning Platforms - E-learning platforms can seek collaborations with music and lifestyle brands to offer diverse educational content formats.
3. Content Creation Tools - Companies in the content creation tools sector have the opportunity to develop innovative platforms for creating and sharing educational videos.