With Victoria's Secret x Balmain, the premium women's lingerie retailer is set to embark on its first-ever collaboration with a luxury fashion brand. Although there are few details about the upcoming collaboration except that it is said to "[build] upon the house’s couture legacy while reflecting the way women want to dress today." Although items from the collection have yet to be seen, they are already been teased with #VSxBalmain hashtag. Fans will get the first glimpse of the limited-edition Victoria's Secret x Balmain capsule collection at the 2017 Victoria's Secret Fashion Show in Shanghai. Following this, the VSxBalmain collection will be available online and in-store.
Retailers like H&M have found great success in collaborating with high-end designers including Balmain, introducing a great range of investment pieces to help consumers round out their wardrobes.
Collaborative Luxury Lingerie
Victoria's Secret x Balmain are Introducing a Luxury Collection
Trend Themes
1. Designer Collaborations - Collaborations between luxury brands and retailers present an opportunity for disruptive innovation and expanded customer reach.
2. Premium Lingerie - The rise of premium lingerie collaborations allows for innovative designs and materials, creating a unique selling proposition for retailers.
3. Fashion Show Experiences - Creating exclusive fashion show experiences, like Victoria's Secret Fashion Show, provides a disruptive innovation opportunity to promote limited-edition collections and generate buzz.
Industry Implications
1. Fashion Retail - Fashion retailers can tap into designer collaborations as a way to attract new customers, create unique offerings, and drive sales.
2. Luxury Fashion - Collaborations with retailers give luxury fashion brands the opportunity to reach a broader audience and expand their brand presence.
3. Event Management - Organizers of fashion shows can leverage limited-edition collections to enhance the event experience and generate excitement among attendees and viewers.