Way back in 2008, the last Victoria's Secret Super Bowl ad featured its models dressed up as football players ready to tackle game. This year, with its 90-second ad spot in the 2015 Super Bowl, Victoria's Secret describes: "We do what we do—it's two weeks to Valentine's Day."
The ad features iconic Victoria's Secret Angels like Candice Swanepoel, Lily Aldridge, Adriana Lima, Doutzen Kroes and Behati Prinsloo dressed in romantic lingerie outfits, teasing that the real games are only just about to begin. Despite the Super Bowl having an all-American following, the commercial presents its Angels in locations across the globe, from Paris to Stockholm and Singapore, set to the tune of Brenda Lee's 'I'm in the Mood for Love.' Considering that Valentine's Day is right around the corner, the release of this romantic game day ad couldn't be better.
Jetsetting Angel Ads
This Victoria's Secret Super Bowl Ad Features Angels Around the World
Trend Themes
1. Globalization of Advertising - Victoria's Secret Super Bowl ad features Angels in locations across the globe, demonstrating a trend towards globalization of advertising.
2. Romantic Game Day Ads - Victoria's Secret's release of a romantic game day ad presents a trend of creating ads that cater to more than just sports fans.
3. Holiday-themed Advertising - Victoria's Secret's use of a Super Bowl commercial to promote Valentine's Day serves as a trend for companies to create holiday-themed advertising.
Industry Implications
1. Fashion and Retail - As a major player in the fashion and retail industry, Victoria's Secret's successful Super Bowl ad highlights an opportunity for disruption within the industry through advertising.
2. Advertising and Marketing - Victoria's Secret's innovative and global approach to advertising reflects a trend of disruption in traditional advertising and marketing methods.
3. Sports Entertainment - Victoria's Secret's romantic game day ad reflects an opportunity for disruption within the sports entertainment industry by expanding the scope of advertising to more diverse audiences.