In their latest push for publicity, Victoria’s Secret has released a backstage photoshoot with Alessandra Ambrosio, Gisele, Adriana Lima, Karolina Kurkova, Marisa Miller and Miranda Kerr.
Interestingly, the new concept helps the brand to convey that their product and image are beautiful, even behind the scenes. Clever.
We’ve seen them heat up the Victoria’s Secret catwalk, but now we have white hot backstage candid pictures of some of the world’s hottest supermodels.
While Heidi Klum was singing with her husband Seal and the Spice Girls launched their comeback on stage, models like Gisele Bundchen, Adriana Lima, Marisa Miller, and Doutzen Kroes were quickly changing backstage.
The world’s highest paid supermodel, Gisele, is seen in a black lingerie ensemble, while American model Marisa Miller is caught adjusting her bra. Backstage assistants were all over Adriana Lima, making sure the ribbons of her skimpy piece were all in the right positions.
Are they accepting backstage assistant applications for the next show?
Backstage Photoshoots
Alessandra Ambrosio & Gisele at Victoria's Secret Behind The Scenes
Trend Themes
1. Backstage Photography - The trend of capturing behind-the-scenes moments of models and celebrities can create opportunities for photographers to document the intimate and authentic side of the fashion industry.
2. Celebrities Behind the Scenes - The trend of showcasing celebrities behind the scenes allows brands to humanize their image and connect with their audience on a more personal level, presenting opportunities for endorsements and collaborations.
3. Transparency in Branding - The trend of revealing the behind-the-scenes process of creating and promoting a brand helps to build trust and authenticity, providing disruptive opportunities for businesses to differentiate themselves in the market.
Industry Implications
1. Fashion Photography - The fashion photography industry can leverage the trend of capturing behind-the-scenes moments to provide unique and exclusive content that appeals to fashion brands and publications.
2. Celebrity Endorsements - The trend of showcasing celebrities behind the scenes presents opportunities for the celebrity endorsement industry to create authentic and relatable campaigns for brands.
3. Branding and Marketing - The trend of transparency in branding offers disruptive innovation opportunities for companies in the branding and marketing industry to develop new strategies focused on authenticity and consumer trust.