Not content to offer only a 'Fantasy Bra', Victoria’s Secret is accessorizing to offer a gift set which includes a luxury bra, thong, garter, cuff bracelet and matching barrette. This over-the-top set is decorated with $4.5 million worth of diamonds, rubies, emeralds, and yellow sapphires on a push up bra.
Selita Ebanks is the model for the campaign, and even she said it was a little on the heavy side at first, but so comfortable after the designers got rid of the wires and raw diamonds that rubbed against her skin.
$4.5 Million Bra Sets
The Victoria's Secret 'Experience' Set
Trend Themes
1. $4.5 Million Bra Sets - Opportunity for luxury lingerie companies to create high-end gift sets with extravagant embellishments.
2. Victoria's Secret 'experience' Set - Potential for brands to offer curated lingerie sets that provide a unique and luxurious experience for customers.
3. Diamond-adorned Push Up Bras - Disruptive innovation opportunity to incorporate valuable gemstones into lingerie designs for a more extravagant and exclusive product.
Industry Implications
1. Luxury Lingerie - High-end lingerie brands can capitalize on the trend of creating extravagant and opulent lingerie sets.
2. Curated Gift Sets - Opportunity for companies to curate gift sets with matching lingerie pieces and accessories, targeting customers who seek unique and luxurious experiences.
3. Gemstone Jewelry - Jewelry companies can explore collaborations with lingerie brands to create diamond-adorned lingerie pieces, combining the worlds of fashion and fine jewelry.