The recent Victoria Beckham SS19 show made history by being the first live stream carried by the newly renovated Piccadilly Lights, preceded by a video looking back at the brand's first 10 years. The show was particularly special given that these fall shows mark the 10-year anniversary of the Victoria Beckham brand, with the live stream serving as an official celebration of this milestone. The show took place at a venue on Dover Street as part of London Fashion Week.
Post-show, each look from the Victoria Beckham SS19 collection is available for pre-order on the brand's website. The web page features a replay of the monumental show, with each of the 31 looks from the show available for view and individually priced below.
Shoppable Livestreamed Catwalks
The Victoria Beckham SS19 Show Was Broadcast at Piccadilly Lights
Trend Themes
1. Shoppable-livestreamed-catwalks - The trend of livestreaming fashion shows and enabling viewers to shop the runway looks in real-time presents an opportunity for fashion brands to engage with a wider audience and increase sales.
2. Digital-experiential-marketing - The use of livestreamed fashion shows as a marketing tool and interactive digital experience allows brands to create a unique and immersive connection with their customers, driving brand awareness and loyalty.
3. Celebration-of-brand-milestones - The trend of brands using livestreamed events to celebrate significant milestones provides an opportunity to showcase achievements and engage with customers in a memorable and impactful way.
Industry Implications
1. Fashion - The fashion industry can embrace shoppable livestreamed catwalks to revolutionize the way consumers experience fashion shows and increase sales through real-time purchasing options.
2. Digital-advertising - The digital advertising industry can capitalize on livestreamed fashion shows to create innovative and interactive campaigns that capture the attention of a global audience and drive brand engagement.
3. Event-management - The event management industry can adapt to the growing trend of livestreamed fashion shows by offering specialized services for seamless online production, enabling brands to reach a larger audience and create memorable experiences.