After Marc Jacobs SS 2008 campaign, Victoria Beckham appears uncovered on top for the project “Protect the skin you're inâ€.
The T-shirts are being sold this week at select Marc Jacobs boutiques for about 25 euros each, and are part of a campaign aiming at fighting cancer disease by increasing awareness.
Posh Spice joins Dita von Teese, Selma Blair, Naomi Campbell, Winona Ryder, Julianne Moore and Christy Turlington as celebrities who who stripped for the campaign sponsored by Marc Jacobs in past years.
Overall these T-shirts seem to be a very effective communication tool.
Victoria Beckham Naked for Cancer
Protect the Skin You're In Tees
Trend Themes
1. Celebrity-created Campaigns - Opportunity for other celebrities to use their platform to raise awareness for different causes through creative campaigns.
2. Fashion for a Cause - Growing trend of fashion brands partnering with nonprofits to create limited-edition products that support charitable causes.
3. Increasing Awareness Through Unconventional Marketing - Disruptive opportunity for brands to utilize unconventional marketing strategies, such as provocative campaigns featuring well-known personalities, to maximize awareness for important social issues.
Industry Implications
1. Fashion - Fashion brands can collaborate with nonprofits to create products that raise funds and awareness for important causes.
2. Nonprofit - Nonprofits can leverage partnerships with fashion brands to engage new audiences and raise more funds for their missions.
3. Marketing - Marketing agencies can explore innovative and unconventional strategies, like celebrity-driven campaigns, to create impactful messaging for social causes.