London-based photographer Tom Beard takes a page from Lady Gaga's book and covers models in meat for the Vice June 2011 issue.
When Lady Gaga wore a meat-covered dress to the 2010 MTV Video Music Awards, public reaction was mixed. Many were stunned, some were intrigued, quite a few were disgusted, but Gaga's meat dress became a popular water-cooler topic in the pop culture zeitgeist. The Vice June 2011 issue seeks to capture the same lightning in a bottle. Tom Beard's cute models are shown wearing little to nothing other than meat. Some special images feature girls wearing just simple white underwear, or an American Apparel bodysuit, or an American Apparel shirt and Diesel underwear.
Regardless of what they are wearing, each model does a great job of conveying a casual coolness while supporting raw beef, pork and chicken in the images. Take a look at these images from the Vice June 2011 issue to get a glimpse of what Lady Gaga has inspired.
Meat-Covered Models
Tom Beard Tales a Page From Lady Gaga's Book for Vice June 2011
Trend Themes
1. Meat-covered Fashion - Exploring the trend of using meat as a fashion statement, creating disruptive innovation opportunities in the fashion industry.
2. Shock Value Advertising - Utilizing controversial and attention-grabbing visuals, such as meat-covered models, to promote products or services, providing disruptive innovation opportunities in the advertising industry.
3. Reinterpreting Iconic Looks - Taking inspiration from Lady Gaga's meat dress and recreating it in various creative ways, offering disruptive innovation opportunities in the art and photography industry.
Industry Implications
1. Fashion - Exploring the use of unconventional materials, such as meat, to create unique and boundary-pushing fashion designs, leading to disruptive innovation in the fashion industry.
2. Advertising - Using controversial and attention-grabbing visuals, like meat-covered models, in advertising campaigns to generate buzz and challenge traditional advertising norms, creating disruptive innovation opportunities in the advertising industry.
3. Art and Photography - Taking inspiration from Lady Gaga's meat dress and using it as a starting point to create visually striking and thought-provoking artwork, providing disruptive innovation opportunities in the art and photography industry.