The VHS Sunglasses are a collection of authentic Italian eyewear options that seek to balance the needs of consumers and offer them a way to stay protected from the sun's rays in a stylish manner.
Focused on a direct-to-consumer model, the sunglasses are characterized by a low-cost profile yet don't skimp when it comes to the high-end style preferences of discerning consumers. The sunglasses come in six style options that range from modern to retro and come in a wide array of finishes that enable a customized pair that is unlike any other design on the market.
The VHS Sunglasses draw influence from the history and artistic style of Venice, and are suitable for consumers seeking to enhance their aesthetic without breaking the bank.
Authentically Hip Italian Eyewear
VHS Sunglasses are High-Quality without the Associated High Cost
Trend Themes
1. Direct-to-consumer Eyewear - The direct-to-consumer model allows for affordable yet stylish eyewear options.
2. Customized Sunglasses - With a wide array of finishes, consumers can create a personalized pair of sunglasses.
3. Italian-inspired Design - Drawing from the history and artistic style of Venice, these sunglasses provide a unique and authentic aesthetic.
Industry Implications
1. Eyewear - The eyewear industry has opportunity for disruptive innovation by offering affordable and customizable options.
2. Fashion - In the fashion industry, there is potential for disruptive innovation through the introduction of affordable designer eyewear.
3. E-commerce - E-commerce platforms can offer direct-to-consumer eyewear, providing consumers with convenience and cost-effective options.