Convenience foods are rising dramatically in popularity as consumers lead hectic lifestyles that are having them seek out simple yet delicious options, which is see brands respond with new products like the Cup Noodles Very Veggie Soy Sauce Flavor.
Made with one full serving of vegetables, the noodle cup comes as the brands first vegetarian product and comes packed with carrots, edamame, green beans and bok choy. The noodle dish is also free from artificial flavors and MSG to make it suitable for consumers who are beginning to practice free-from diets that eliminate these additives.
The Cup Noodles Very Veggie Soy Sauce Flavor will retail for just 99 cents and can be found at convenience retailers nationwide including 7-Eleven, Shoprite, Food Lion and many others.
Veggie-Infused Ramen Cups
Cup Noodles Very Veggie Soy Sauce Flavor Contains One Serving of Veggies
Trend Themes
1. Convenience Foods Rise - As more consumers seek out simple yet delicious options due to their hectic lifestyles, there is an opportunity for brands to create more sophisticated convenience foods.
2. Vegetarian Options Increase - With the introduction of Cup Noodles Very Veggie Soy Sauce Flavor as the brand's first vegetarian product, there is an opportunity for other brands to develop plant-based options.
3. Free-from Diets Gain Popularity - As more consumers practice free-from diets that eliminate additives like artificial flavors and MSG, there is an opportunity for brands to create more products suitable for these consumers.
Industry Implications
1. Convenience Stores - With convenience foods rising in popularity, there is an opportunity for convenience stores to carry a wider range of options beyond traditional snacks and drinks.
2. Food Manufacturing - With the rise in demand for vegetarian options, there is an opportunity for food manufacturers to create innovative products that incorporate plant-based ingredients.
3. Healthy Food - As more consumers practice free-from diets, there is an opportunity for the healthy food industry to create more products that eliminate additives and provide nutritional benefits.