Vertical Soccer

Adidas Billboard Comes to Life

In what might be the best billboard ever, Adidas brings vertical soccer to life.  The game is played when soccer players are suspended from cables on a billboard.  Then, one on one vertical soccer ensues.  If you want to know whether the ad is effective, just look at all the people taking pictures.

Implications - Billboards are eye-catching enough through their enlarged size, but savvy marketers are increasingly turning these outdoor ads into larger-than-life interactive installations. By turning a billboard into a vertical playing field, this ad agency played with viewers' notions of soccer, gravity and dimension -- an incomparable combination to ensure viral attention and build buzz in the blogosphere.
Trend Themes
1. Interactive Billboards - Creating larger-than-life interactive installations on billboards to capture viewers' attention and build buzz.
2. Vertical Sports - Exploring new ways to play traditional sports vertically, challenging traditional notions of gravity and dimension.
3. Viral Marketing - Using unique and attention-grabbing advertising campaigns to generate viral attention and social media buzz.
Industry Implications
1. Advertising - Opportunities for ad agencies to create innovative and captivating campaigns using interactive billboards.
2. Sports Equipment - Developing new sports equipment and accessories to facilitate vertical sports and cater to this emerging trend.
3. Digital Marketing - Leveraging viral marketing strategies to promote brands and products through unconventional and attention-grabbing campaigns.

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