Versace teams up with Samsung to create an extremely fashionable phone. The Samsung E500 Versus features a 1.3 megapixel camera, MP3 player and Bluetooth. It's available in three colour styles: black and silver, white and gold,white and pink. And the best feature is a mirror on the outside.
Implications - Couture technology is becoming more and more common in today's market as personal gadgets become more prevalent. Today's selfcentric consumer sees an opportunity for self expression in everything they own, calling for much more customization in their gadgets. Couture companies have recognized this, and have begun partnering with companies from the mobile industry and electronic companies alike.
Versus E500
A Versace And Samsung Creation
Trend Themes
1. Couture Technology - There is a growing trend for couture companies to partner with mobile technology and electronics companies to create fashionable and customized gadgets.
2. Personalized Tech - Consumers are seeking self-expression through customization in their personal gadgets.
3. Fashionable Phones - Collaborations between high-end fashion brands and technology companies result in phones that are both fashionable and functional.
Industry Implications
1. Fashion - High-end fashion brands can partner with technology companies to create customized and fashionable gadgets, expanding their offerings beyond traditional clothing and accessories.
2. Technology - Technology companies can collaborate with fashion brands to create customized and stylish gadgets that appeal to fashion-forward consumers.
3. Consumer Electronics - Partnering with high-end fashion brands can help electronics companies create products that stand out in the market and have broader appeal.