Burger King has added a new "all meat" vegan burger dubbed the 'Version 2 Whopper' to its menu in Japan. This one-of-kind sandwich replaces buns with two vegan meat patties, which serve to hold a variety of fresh veggies including lettuce, tomatoes, and onions.
Created to highlight the quality of Burger King's new plant-based patties, this unique sandwich will be on offer for a limited amount of time starting September 2nd. In a recent tweet, the company referred to the 'Version 2 Whopper' as an "evolved burger" with a "smoky and fragrant taste and texture."
The release of this new vegan burger is representative of the company's broader expansion into the space of plant-based alternatives. A move that is in keeping with its global competitors including Wendy's, A&W, and McDonald's, all of which are serving similar meat-free sandwiches.
Bunless Plant-Based Burgers
Burger King Has Released the New Vegan 'Version 2 Whopper'
Trend Themes
1. Plant-based Burgers - The trend of plant-based burgers is disrupting the traditional fast-food industry, creating opportunities for innovative meat alternatives.
2. Meat-free Sandwiches - The meat-free sandwich trend is changing the way fast food restaurants approach their menus, providing opportunities for creative and unique offerings.
3. Limited Time Offerings - The limited time offering trend is driving customer interest and engagement, providing opportunities for product launches and testing for fast food companies.
Industry Implications
1. Fast Food - The fast food industry is adapting to the trend of plant-based burgers and meat-free sandwiches, providing opportunities for new and innovative menu offerings.
2. Meat Alternatives - The trend towards plant-based burgers and meat-free sandwiches is driving the meat alternatives industry, providing opportunities for new products and innovation.
3. Food Service - The plant-based burger and meat-free sandwich trend is impacting the food service industry, creating opportunities for new menu items and product offerings.