The Atelier Versace Spring/Summer 2013 collection is remarkably extravagant. The upscale Italian label is known for its penchant for luxury, and this quality characterized many of its current pieces as they were displayed at Paris’ Fashion Week.
Sheets of bright hot pink feathers lined mini dresses while shiny gilded fabric was cut into the forms of commanding power suits. Sensuality oozed from each direction as deep v necks were incorporated alongside short, tight hem lines. Versatility was also abundant. As Versace caters to a vast clientele base, it follows that the brand opted for a-line skirts, floor length gowns and trousers appropriate for the day time, meeting the pressing need for diverse ensembles and pieces.
Glamorously Gaudy Collections
The Versace Spring/Summer 2013 Line is Upscale and Revealing
Trend Themes
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3. Versatile Designs - Opportunity for disruptive innovation by creating fashion pieces that seamlessly transition from day to night, catering to a diverse clientele base.
Industry Implications
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2. Luxury Goods - Disruptive innovation opportunity to redefine the concept of luxury by incorporating unique and lavish materials into high-end products.
3. Retail - Opportunity for disruptive innovation in the retail industry by offering versatile fashion pieces that cater to the changing needs and preferences of consumers.