Featuring a slew of top model faces, the Versace Spring/Summer 2013 campaign epitomizes glamor and opulence. Staying true to brand's signature aesthetic of excess, designer Donatella Versace enlists the help of famed photographic duo Mert and Marcus for this striking portrait series.
Icon Kate Moss and top models Daria Werbowy and Joan Smalls pose alongside Edward Wilding, Kacey Carring and Veit Couturier while sporting Versace's ornate and over-the-top attire styled by David Bradshaw.
The Versace Spring/Summer 2013 campaign features chromatically colored imagery and the luxury Italian label's stunning clothing and accessory pieces. From boxer-inspired belts and edgy stilettos to a bevy of custom prints, this luxe advertorial exudes a true air of luxury brought to life by some of fashion's most famous faces.
Chromatic Opulence Ads (UPDATE)
The Versace Spring 2013 Campaign is Chic
Trend Themes
1. Chromatic Opulence - Opulent and chromatic imagery plays a significant role in fashion advertising.
2. Custom Prints - Custom prints continue to be a trend in fashion advertising.
3. Model Casting - The use of top model faces in fashion advertising remains influential.
Industry Implications
1. Fashion - The fashion industry continues to use high-end, innovative and creative advertising techniques to appeal to a diverse range of consumers.
2. Luxury Goods - Luxury goods industry ads highlight their sophistication, uniqueness, and exclusivity to consumers.
3. Photography - Creative advertising campaigns rely on the art of photography and photographers' interpretation of ads and products.