'Veritas Fine Cannabis' has begun using QR codes on its packaging following the increased popularity of the feature over the course of the pandemic. Prior to 2020, Veritas believed that QR codes were a dying trend since scanning them required additional third-party applications. However, social distancing measures resulted in increased acceptance of QR codes and it put pressure on phone developers to integrate QR code scanners into camera applications.
Now, Veritas Fine Cannabis equips each of its cannabis products with a QR code. When scanned, the link opens to a product catalog that provides important information on the cannabis product. This includes the type of strain, the possible outcomes, the potential side-effects, the recommended dosage, and more. Veritas strives for trust and transparency, and it believes that providing an extensive amount of information through a QR code is one way to show consumers that it prioritizes them and their experiences.
Transparent Cannabis QR Codes
'Veritas Fine Cannabis' Uses QR Codes to Communicate Important Info
Trend Themes
1. QR Code Marketing - Using QR codes to provide important information on products and services is a trend that can increase trust and transparency for businesses.
2. Integrated QR Code Scanners - The integration of QR code scanners into camera applications on smartphones is a trend that businesses should watch for increased accessibility and ease of use.
3. Increase in Contactless Interactions - Increased acceptance of QR codes due to social distancing measures has led to an increase in contactless interactions, which is a trend that businesses should consider for safe and convenient customer experiences.
Industry Implications
1. Cannabis Industry - Adopting QR codes on cannabis packaging can increase transparency and trust, providing a potentially disruptive innovation opportunity.
2. Retail Industry - Using QR codes for product information can help increase customer convenience and trust in the retail industry, presenting a possible disruptive innovation opportunity.
3. Marketing Industry - The increasing popularity of QR codes in marketing can lead to new and innovative ways to use this technology, providing a potential disruptive innovation opportunity for the marketing industry.