This powerful PSA campaign from Singapore successfuly illustrates how verbal abuse can be just as horrific as physical violence. This is an important issue to raise awareness of, as many people do not realize that vicious domestic verbal abuse can actually have longer lasting effects and hurt their partners and family just as much as physical aggression, if not more.
The parallel between verbal abuse and physical violence is drawn by showing a hand coming out of the man's mouth who is angrily shouting and proceeding to physically abuse the terrified woman by punching her on the face, pulling her hair, and other typical domestic violence instances.
I tip my hat off to the creative and art direction team of Andy Greenaway, Richard Copping, Ronojoy Ghosh, and Ng Pei Pei at Saatchi & Saatchi Singapore.
Read more domestic violence trends:
Hitting With Words
Domestic Violence: Verbal Abuse
Trend Themes
1. Raisingawarenessverbalabuse - Creating powerful PSA campaigns to illustrate the impact of verbal abuse, raising awareness of its harmful effects.
2. Longlastingeffectsofverbalabuse - Highlighting the long-term consequences of verbal abuse, emphasizing that it can be just as damaging as physical violence.
3. Parallelbetweenverbalandphysicalabuse - Drawing parallels between verbal and physical abuse to highlight the severity of verbal abuse.
Industry Implications
1. Adcampaigns - Opportunity for advertising agencies to create impactful campaigns that raise awareness about domestic violence, specifically focusing on the impact of verbal abuse.
2. Mentalhealth - Opportunity for mental health organizations to provide support, counseling, and resources for individuals who have experienced verbal abuse, emphasizing the long-lasting effects and offering healing strategies.
3. Education - Opportunity for educational institutions to integrate education on domestic violence into their curriculum, with a specific focus on the impact of verbal abuse and prevention strategies.