The two new Verb dry shampoo products—Dry Shampoo Light and Dry Shampoo Dark—are not set to launch until the first of May, but they already have a 2,000-person wait list. Verb anticipates that the waiting list may even go up to 10,000 people, as the new and highly anticipated dry shampoos specifically cater to those with color-treated hair.
As its name suggests, Dry Shampoo Light is a product for those with blonde hair, while Dry Shampoo Dark is better suited to brunettes who desire a boost of volume. These innovative new formulas are in such high demand because they boast a subtle tint to cancel out undesirable color tones—Verb's Dry Shampoo Light is slightly purple-tinted to cancel out brassiness, while the Dry Shampoo Dark boasts a slight color that prevents those with dark locks from having whitish, powdery roots.
Tinted Dry Shampoos
The New Verb Dry Shampoo Products are Lightly Tinted to Tone Colors
Trend Themes
1. Tinted Dry Shampoos - Disruptive innovation opportunity: Create tinted dry shampoos that cater to specific hair colors, canceling out undesirable tones.
2. Color-treated Hair Products - Disruptive innovation opportunity: Develop specialized hair products for color-treated hair that address specific concerns and enhance color vibrancy.
3. Customized Haircare Solutions - Disruptive innovation opportunity: Offer personalized haircare solutions that cater to individual hair types and needs, providing targeted benefits and results.
Industry Implications
1. Haircare Products - Disruptive innovation opportunity: Harness technological advancements and consumer preferences to create innovative haircare products that meet specific hair concerns and demands.
2. Beauty and Cosmetics - Disruptive innovation opportunity: Integrate color-correcting properties into beauty and cosmetics products, ensuring a seamless and harmonious appearance for people with color-treated hair.
3. E-commerce and Direct-to-consumer - Disruptive innovation opportunity: Utilize online platforms and direct-to-consumer models to reach a wider audience and offer personalized product recommendations for color-treated hair.