These Veggy Kids products have been created by Turkey-based Veggy as a lineup of food items tailored towards the preferences of children to provide them with a delicious yet plant-based option to enjoy. The product range includes nuggets, burgers and meatballs that are each rich in vegetables, enriched with essential vitamins and minerals, free from preservatives and infused with pea, lentil and wheat protein for variety. The products respond to the hole in the market for plant-based foods for kids with many options currently available oriented towards adult consumers.
The Veggy Kids products are headed to retailers in the UK, Europe, China and the Balkans in the first quarter of 2025, and have already received the Silver Award at the Plant-Based Excellence Awards.
Kid-Friendly Plant-Based Food Ranges
Veggy Kids Products Come in Recipes Tailored for Children
Trend Themes
1. Child-centric Plant-based Foods - A shift towards creating plant-based food options specifically designed for children is emerging, offering flavorful alternatives packed with essential nutrients.
2. Vegetable-enriched Kid Meals - New plant-based kid meals enriched with vegetables present a healthier alternative to traditional kid-friendly foods, focusing on balanced nutritional profiles.
3. Global Distribution of Kid Plant-based Foods - There is an increasing trend of globally distributing plant-based foods for kids, indicating a rising international demand for child-centric, health-focused dietary options.
Industry Implications
1. Plant-based Food Industry - The plant-based food industry is expanding its demographic reach, particularly towards younger consumers with specifically tailored products.
2. Child Nutrition Industry - Development of new child-specific nutritional products is poised to change the landscape of the child nutrition industry, promoting healthful and sustainable food choices.
3. Global Food Distribution Industry - An increase in the global distribution of specialized plant-based foods for children is set to transform the global food distribution industry with healthier options.