The Old El Paso Veggie Fajita Kit is being launched by General Mills in the UK to make it easy for consumers to enjoy a convenient vegan-friendly meal from the comfort of home. The meal kit comes with eight soft flour tortillas along with two seasoning mixes including a spice mix that will provide just a touch of mild heat. The kit requires a few fresh vegetables to be used in the preparation process and is suitable for up to four people to be served.
Old El Paso Brand Experience Manager Sarah Hanley commented on the new Old El Paso Veggie Fajita Kit saying, "We’re thrilled to give our customers a fresh and exciting way to enjoy their Fajitas and increase their veggie intake, but also ensure everyone at the table can enjoy Mexican, as almost one in ten households now include a vegan or vegetarian."
Veggie Tex-Mex Meal Kits
The Old El Paso Veggie Fajita Kit is Arriving in the UK
Trend Themes
1. Vegetarian Meal Kits - The rise of vegetarianism and veganism provides a disruptive opportunity for meal kit companies to create more plant-based meal options.
2. Convenient Meal Kits - Consumers are increasingly seeking convenient meal solutions that require minimal prep time, creating an opportunity for meal kit companies to innovate on efficiency.
3. Sustainable Meal Kits - With growing concerns about the environmental impact of food production and transportation, meal kit companies have a chance to disrupt the industry by developing more eco-friendly packaging and sourcing practices.
Industry Implications
1. Meal Kit Industry - The meal kit industry has the potential to disrupt traditional grocery store sales by providing convenient, pre-packaged meal solutions.
2. Vegetarian Food Industry - The rise of vegetarianism and veganism presents an opportunity for the food industry to create more plant-based products and meal options.
3. Sustainable Packaging Industry - As consumers become increasingly concerned about the environmental impact of packaging, there is a growing demand for more sustainable options, creating an opportunity for the sustainable packaging industry.