A new avenue got vegan subscription supplement supply comes from Swedish wellness brand April, which launched back in April 2022. The new player has a beautiful and captivating approach to both the construction of its multi-vitamins and the reusable jar they come in.
April’s mission is "to make people feel great about the skin they’re in by creating unique, easy, and joyful add-ons to daily routines." Each vegan subscription supplement has been "intentionally curated" with "modern ingredients." April’s offerings consist of Multi-Me, Glow Service, and Club Calm. The first jar features a unique combination of vitamins, minerals, and botanicals—from Lion’s Maine and Reishi Mushrooms to Starflower Oil. The supplement aims to support cognitive function, the immune system, and increase energy levels. With a powerhouse of ingredients like SkinAx2 (which supports the "essential building blocks of healthy skin from within"), Biotin, Hyaluronic Acid, and Retinol, Glow Service boosts collagen production. Finally, Club Calm helps one unwind a little easier with the clinically trailed KSM-66 Ashwagandha, Extramel, Lemon Balm, Rosemary, Chamomile, and Lavender.
April’s vegan subscription supplement was launched by Estrid, Europe’s largest online razor brand.
Vegan Subscription Supplement Lines
April Addresses Wellness in Pop Coloured Supplement Jars
Trend Themes
1. Vegan Supplement Subscription - April's launch highlights the growing trend towards customizable vegan supplements delivered through subscription services.
2. Reusable Jar Packaging - April's focus on sustainable and reusable packaging for their supplements presents a disruptive innovation opportunity for the environmentally conscious packaging industry.
3. Modern and Unique Ingredient Curation - April's emphasis on the use of unique and carefully curated ingredients in their vegan supplements highlights a trend towards personalized wellness solutions based on individual needs.
Industry Implications
1. Wellness - The launch of April's vegan supplement subscription line highlights opportunities in the growing wellness industry to offer customizable and unique solutions that merge functionality with style.
2. Subscription Services - April's focus on monthly vegan subscription supplements presents innovative opportunities for the subscription industry by offering unique and carefully curated products for a specific audience.
3. Sustainable Packaging - April's use of reusable jars for their vegan supplements presents an opportunity for the packaging industry to innovate towards more environmentally friendly and sustainable alternatives to traditional packaging methods.