Woah is the name of the newest beauty brand from high street retailer Next and it shares a complete vegan skincare routine with 16 products for morning and evening use. As a whole, the range is described as a "simple and easy to use step-by-step routine for morning and night" and it includes everything from cleansers and serums to toners, eye creams, moisturizers and actives.
The plant-powered skincare range is fueled by wholesome, natural and hero ingredients like hyaluronic acid, peptides and rose water, which were mindfully chosen for their efficacy.
Woah skincare has been intentionally formulated to work for most skin types and it targets six common skin concerns, from brightening and restoration to hydration, soothing and calming. Natural essential oils are prominently featured, from refreshing eucalyptus to uplifting grapefruit and beautifying rose.
Vegan Skincare Routines
Woah's 16 Skincare Products Support Mornings & Evenings
Trend Themes
1. Vegan Skincare - There is a growing trend of using vegan ingredients in skincare products.
2. Plant-powered Beauty - The trend of using plant-based products in beauty routines is on the rise.
3. Natural Skincare - More consumers are turning to natural skincare products to avoid harsh chemicals.
Industry Implications
1. Beauty - The beauty industry has an opportunity to develop more plant-based and natural skincare products.
2. Vegan Products - The vegan products industry has an opportunity to expand to offer more vegan skincare options.
3. Natural Products - The natural products industry can create skincare lines that are free from harsh chemicals and use natural ingredients instead.