As more consumers follow a plant-based lifestyle, Burger King UK is meeting consumer demand with the launch of its new Vegan Society-certified Vegan Royale burger. The new menu item is a plant-based version of its signature chicken burger with cutting-edge ingredients that mimic the texture and taste of the original item.
According to Soco Nunez, Marketing Director of Burger King UK®, the company has "purposefully taken our time with the Vegan Royale to make sure it’s the best on the market. In fact, we would go as far as to say it’s an identical taste experience to the original Chicken Royale." To create the plant-powered burger, Burger King UK joined forces with The Vegetarian Butcher to leverage its crispy coated, plant-based chicken burgers.
Fans can now purchase the Vegan Royale with fries and any soft drink for £6.79.
QSR Plant-Based Chicken Burgers
Burger King UK Recently Debuted the New Vegan Royale Burther
Trend Themes
1. Plant-based QSR Menus - As more consumers adopt plant-based lifestyle, QSRs have an opportunity to launch vegan options that replicate the taste of their signature menu items using alternative ingredients.
2. Partnerships Between QSR and Vegan Food Suppliers - QSRs have an opportunity to tap into the expertise of vegan food suppliers to develop plant-based menu items that can attract a growing base of health and environmental-conscious customers.
3. Vegan Meat Alternatives - As consumer demand for plant-based meat alternatives grows, the development of innovative and tasty vegan meat alternatives that closely resemble real meat is an opportunity for food companies.
Industry Implications
1. Fast-food Industry - Restaurants in the fast-food industry can use this trend to explore innovative solutions to cater to vegetarian and vegan customers.
2. Plant-based Food Industry - The plant-based food industry can innovate to develop alternative protein sources that replicate the texture and taste of meat products.
3. Food Supply Chain Industry - The food supply chain industry can invest in developing and scaling plant-based meat alternatives in response to a growing demand for vegan protein sources.