U.K.-based ready meal company Allplants has teamed up with none other than plant-based celebrity chef Rachel Ama to offer a delectable new range of limited-edition vegan ready meals that are inspired by Ama's approach to cookery.
These easy-to-heat vegan ready meals are available in four delicious variants, namely West African Peanut Stew, Smoked Aubergine with Walnut Ragu, Double Green Orecchiette and Chimichurri Portobello Mushroom Bowl.
Jonathan Petrides, founder over at Allplants, extolled the virtues of being able to partner up with a chef such as Rachel Ama to be able to forge a delicious array of unique dishes that aim to expand our perception of what is possible in the ready meals category. "She’s inspired millions with her recipes, and from the first meeting we knew that Rachel and allplants would be the perfect fit, due to our shared passion for delicious food and celebrating the power of plants," Petrides said. "We can’t wait to serve up all of the incredible new flavours Rachel is bringing to the allplants menu for our customers across the country."
Chef-Crafted Vegan Ready Meals
These Plant-Based Meals Were Created By Vegan Celeb Chef Rachel Ama
Trend Themes
1. Plant-based Ready Meals - The rise of plant-based diets has led to an increasing demand for convenient and delicious vegan ready meals.
2. Celebrity Chef Collaborations - Collaborating with celebrity chefs offers a unique opportunity for ready meal companies to create innovative and flavorful dishes.
3. Expanding Perceptions of Ready Meals - By partnering with renowned chefs, ready meal companies can challenge the notion that ready meals are boring or unhealthy, offering customers exciting and healthy options.
Industry Implications
1. Food Delivery Services - Food delivery services can capitalize on the growing demand for plant-based ready meals by offering these chef-crafted vegan dishes to a wider audience.
2. Plant-based Food Companies - Plant-based food companies can explore collaborations with celebrity chefs to develop innovative plant-based ready meals that attract a larger consumer base.
3. Meal Kit Services - Meal kit services can incorporate chef-crafted vegan ready meals as a new offering to cater to the increasing number of customers seeking convenient plant-based options.