For the first time in years, Sally Hansen launched a new line of nail polish products and its newest release is particularly noteworthy, as the Good.Kind.Pure. collection is entirely made of vegan nail polish options. In all, there are 30 new plant-based nail lacquers to choose from, each of which is a shade that's inspired by the natural world. Some of the most standout options include Pink Clay, the bright Peony Origins, deep tones like Cherry Amore and sparkly styles like Meteorite and Lava Rocks.
Along with debuting its innovative plant-based nail polish formula, Sally Hansen also developed a plant-based brush that was engineered specifically to work with the vegan-friendly formula. To make creating at-home manicures as easy as possible, the line includes a protective topcoat.
Plant-Based Nail Polishes
Sally Hansen's Clean Good.Kind.Pure Vegan Nail Polish is Nature-Inspired
Trend Themes
1. Vegan Nail Polish - The growing demand for cruelty-free and eco-friendly beauty products presents an opportunity for disruptive innovation in the nail polish industry.
2. Nature-inspired Shades - The trend towards using natural elements as inspiration for nail polish colors opens up possibilities for disruptive innovation in the beauty industry.
3. Plant-based Brush - The development of a brush engineered specifically for vegan-friendly formulas creates potential for disruptive innovation in the cosmetics tools and accessories sector.
Industry Implications
1. Beauty - The beauty industry can explore innovative ways to meet the demand for cruelty-free and eco-friendly nail polish products.
2. Cosmetics Tools and Accessories - The development of plant-based brushes presents an opportunity for disruptors to enter the cosmetics tools and accessories market and cater to the growing vegan beauty trend.
3. Fashion - The fashion industry can collaborate with nail polish brands to create nail colors inspired by clothing trends, allowing for disruptive innovation at the intersection of fashion and beauty.