After launching its innovative Vegan Milk Moisturizer, Milk Makeup is now introducing a face wash version of the product called the Vegan Milk Cleanser. Like the product that came before it, the Vegan Milk Cleanser features Milk Makeup's trademarked Desert Milk, which is made with a combination of Kalahari melon, jojoba, aloe vera and baobab. Some of the other key ingredients are oat milk, fig milk, argan milk, shea butter, grapeseed oil and olive-derived squalane. Together, all of these ingredients in the sulfate-free, fragrance-free face wash work to create a rich lather.
As well as boasting purifying properties, the Vegan Milk Cleanser is packed with moisturizing benefits. Notably, Milk Makeup says "We formulated Vegan Milk Cleanser to have an ideal pH (between 5.5-6.5) so that it thoroughly cleanses and restores balance to normal to dry skin types without causing dryness or irritation."
Plant-Powered Milk Cleansers
Milk Makeup's Vegan Milk Cleanser Features Argan, Fig & Oat Milks
Trend Themes
1. Plant-powered Skincare - There's an opportunity for the beauty industry to create more natural, sustainable, and cruelty-free skincare products that take advantage of the benefits of plant-based ingredients.
2. Milk-alternative Products - As veganism and plant-based diets continue to rise in popularity, there's an opportunity for the food and beverage industry to create more milk-alternative products using plant-based ingredients like oat milk, fig milk, and argan milk.
3. Clean Beauty - Consumers are becoming more aware of the ingredients they put on their skin and are looking for clean beauty products that are free of toxic ingredients. There's an opportunity for the beauty industry to create more sulfate-free, fragrance-free, and cruelty-free products that are gentle on the skin.
Industry Implications
1. Beauty - The beauty industry can take advantage of the trend towards plant-powered skincare and clean beauty to create more natural and sustainable beauty products that cater to consumers' increasing demand for cruelty-free and eco-friendly options.
2. Food and Beverage - The food and beverage industry can take advantage of the trend towards milk-alternative products to create more plant-based options using ingredients like oat milk, fig milk, and argan milk to cater to the growing vegan and plant-based market.
3. Retail - Retailers can take advantage of the trend towards plant-powered skincare and clean beauty by offering more natural, sustainable, and cruelty-free beauty products to cater to consumers' increasing demand for ethical and eco-friendly options.