Although Hellmann's made headlines last year for trying to a sue a company making vegan mayo, now it seems that the brand is giving in to public pressure with a dairy-free sandwich spread of its very own.
Catering to a growing demand for dairy-free products, Hellmann's is now producing its own vegan mayo. The spread is designed to mimic the same rich and creamy taste of Hellman's, but without eggs, artificial colors or flavors. Instead, the plant-based spread is made from wholesome, non-GMO ingredients in order to give consumers a dairy-free condiment alternative. As Hellmann's Marketing Director Russel Lilly explains, the new spread is designed to "fit the needs and changing preferences of families, without sacrificing the taste and blue ribbon quality they've come to count on from America's favorite mayonnaise brand."
In keeping with Hellmann's original position that egg-free mayo is not technically mayonnaise, the new spread will be called 'Hellmann's Carefully Crafted Dressing & Sandwich Spread.'
Egg-Free Sandwich Spreads
This Vegan Mayo Serves as a Dairy-Free Condiment Option
Trend Themes
1. Dairy-free Products - Expanding options for dairy-free alternatives in various food categories present opportunities for disruptive innovation.
2. Plant-based Spreads - The increasing popularity of plant-based diets creates a market for innovative spreads that mimic traditional flavors without animal-based ingredients.
3. Non-gmo Ingredients - Consumer demand for non-GMO products opens up avenues for disruptive innovation in developing food condiments using wholesome and genetically unaltered ingredients.
Industry Implications
1. Food Manufacturing - Food manufacturers can seize the growing demand for dairy-free products and develop innovative plant-based spreads to cater to changing consumer preferences.
2. Condiment Industry - The condiment industry can explore the use of non-GMO ingredients to create new dressings and spreads that meet the demand for healthier and more environmentally conscious options.
3. Vegan Food Market - The vegan food market can leverage the popularity of dairy-free alternatives and create innovative plant-based spreads to cater to a growing consumer base.