Vegan food varieties are only growing in popularity amongst consumers worldwide who are opting for plant-based diets for health and/or environmental reasons, so the McDonald's Sweden vegan Happy Meal has been unveiled with this in mind.
The new offering from the Swedish branch of the QSR brand aims to offer kids a meat-free option that is delicious, savory and more nutritious for parents to appreciate. The meal includes the new McFalafel that is made with a blend of chickpeas and seasonings along with two choices of carrots, apples or small fries and a beverage of organic milk, apple juice, orange juice or a small soda.
The McDonald's Sweden vegan Happy Meal comes as the brand's second vegan offering in the country after last year's McVegan sandwich.
Vegan QSR Kids Meals
The McDonald's Sweden Vegan Happy Meal Comes with Falafels
Trend Themes
1. Growing Veganism - The rise in popularity of vegan diets presents opportunities for QSR brands to introduce more plant-based options for consumers.
2. Sustainable Fast Food - The introduction of a vegan Happy Meal demonstrates the potential for fast food chains to incorporate more sustainable and eco-friendly food options.
3. Nutritious Kids Meals - The inclusion of healthier options like carrots, apples, and organic milk in the vegan Happy Meal highlights the demand for more nutritious kids meals.
Industry Implications
1. Fast Food - Fast food chains can take advantage of the growing demand for vegan options by expanding their plant-based menu offerings.
2. Food and Beverage - The rise of veganism and the demand for healthier meals present opportunities for food and beverage companies to develop innovative and nutritious products.
3. Children's Products - The introduction of a vegan Happy Meal caters to the increasing demand for healthier and more sustainable options for children, opening up opportunities for companies in the children's products industry.