Velvet Vanity is a makeup company based out of Kuala Lumpur, Malaysia that sets itself apart by offering 100% cruelty-free and vegan cosmetics.
After observing the growth of veganism overseas, Adlina Nadhirah noticed a lack of vegan-friendly makeup options in her own country and set out to remedy the situation. As a result, Velvet Vanity has become a thriving start-up that speaks to many Millennials around the world, as the brand ships to the Australia, Brunei, United States, the UK, India, the UAE, Singapore and Indonesia. Its liquid matte lipsticks are offered in an array of shades from 'Slamberry' to 'Shook.'
Nadhirah notes that "previous generations have been very into luxury makeup;" however, younger consumers are now responding to products that align with their own beliefs about supporting animals and the environment as much as empowering oneself through cosmetics.
Naturally Vegan Lipsticks
'Velvet Vanity' is Beauty Brand That Offers Vegan Cosmetics in Malaysia
Trend Themes
1. Vegan Beauty Products - Entrepreneurs can capitalize on the demand for cruelty-free and vegan cosmetics by creating a brand that offers a wider selection of beauty items beyond lipsticks.
2. Sustainable Packaging - Companies can innovate by creating sustainable packaging solutions for their vegan cosmetics to appeal to environmentally conscious consumers.
3. Global Shipping Options - Entrepreneurs may want to consider implementing reliable and affordable global shipping options to reach wider audiences around the world.
Industry Implications
1. Cosmetics - Cosmetics companies can innovate by expanding their product lines to offer more vegan and cruelty-free options to stay competitive in the market.
2. Shipping - Logistics companies can capitalize on the growth in global shipping demand by offering reliable and affordable shipping options to small businesses like Velvet Vanity.
3. Sustainable Packaging - Packaging companies can create innovative, eco-friendly packaging solutions for cosmetics companies offering vegan and cruelty-free products.