Goat milk is a signature ingredient in skincare products by Beekman 1802 and the brand is uniquely catering to the needs and wants of Gen Z consumers with the beauty industry's first vegan bio-milk. This plant-based, reverse-engineered alternative to goat milk is featured in the brand's new Shine-Free range, optimized for the needs of oily and combination skin.
The Beekman 1802 x Shine Free Collection includes products like the Shine Control Gel Cream Moisturizer, Pore Minimizing Facial Toner and Oil Eliminating Foaming Gel Cleanser, all formulated with vegan goat milk.
For this groundbreaking launch, Brad Farrell, Chief Marketing Officer at Beekman 1802, says "We really leaned into the 'cloning' aspect of the vegan milk science—from our look-alike casting contest, to our twin-fluencer social influencer strategy, to cloning our mascot Goatie with our Chia Pet collaboration"
Vegan Biotech Skincare
Beekman 1802's Vegan Bio-Milk Mimics Goat Milk & Targets Gen Z
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