Shake Shack decided to close out National Picnic Month by going back to its Madison Square Park roots and offering consumers some Veg Out picnic kits.
Available from select Shake Shacks in the U.S. on Saturday, July 29, and Sunday, July 30, 2023, the Veg Out picnic kits offered consumers the perfect way to embrace al fresco dining. Each Veg Out picnic kit was packed with two of the new Veggie Shack burgers, Non-Dairy Chocolate Frozen Custards, beverages, cutlery, dishware, and napkins. To complete the full picnic experience, Shake Shack also included a frisbee, playing cards, and picnic accessories like a Dock & Bay Picnic Blanket, Supergoop! Play Sunscreen, S’well Ice Cream Chiller, and a Bluetooth speaker. In total, each picnic was worth more than $250, but sold for just $60 a pop.
Premium QSR Picnic Kits
Shake Shack Added Veg Out Picnic Kits for National Picnic Month
Trend Themes
1. Premium QSR Picnic Kits - The rise of premium QSR picnic kits offers consumers a convenient and curated outdoor dining experience.
2. Al Fresco Dining - The popularity of al fresco dining creates opportunities for restaurants to tap into the demand for outdoor eating experiences.
3. Picnic Accessories - The inclusion of picnic accessories in picnic kits provides an avenue for brands to enhance the overall picnic experience.
Industry Implications
1. Quick Service Restaurants (QSR) - QSRs can innovate by offering premium picnic kits to attract customers looking for unique dining options.
2. Food and Beverage - The rise of picnic kits presents a new market for the food and beverage industry to provide convenient outdoor dining solutions.
3. Outdoor Recreation - The demand for picnic kits and accessories opens opportunities for the outdoor recreation industry to offer products that enhance outdoor experiences.