Two V-Day ads will be running to promote Dove Chocolate during its "biggest sales moment of the year." The two short videos boast the slogan "The chocolate bar for the bold of us," paying tribute to the empowered and independent woman that breaks free from the expectations of monogamy. Both campaigns are geared toward pushing a new line of Dove Chocolates to the market.
The first V-Day ad spotlights three men in the florist, simultaneously enthusiastically describing the same woman without even realizing it. The commercial has been playfully named 'Daisy.' The second video features a woman in a park, cleverly confronting a guy who is trying to hit on her.
Both V-Day ads aim to showcase "what Valentine's Day looks like when [women] don't wait for anyone else to celebrate the day."
Boldly Unapologetic Chocolate Campaigns
Dove Chocolate Launches Two V-day Ads to Promote Its Brand
Trend Themes
1. Empowered Women - Disruptive innovation opportunities in this trend include developing products and campaigns that empower women to break societal expectations.
2. Bold Marketing - Disruptive innovation opportunities in this trend involve creating bold and unconventional marketing campaigns that capture the attention of the target audience.
3. Female Independence - Disruptive innovation opportunities in this trend revolve around creating products and services that cater to independent women who prioritize their own happiness.
Industry Implications
1. Chocolate Industry - Disruptive innovation opportunities in this industry lie in creating unique chocolate products and marketing strategies that appeal to empowered and independent women.
2. Advertising Industry - Disruptive innovation opportunities in this industry include developing bold and empowering ad campaigns that challenge traditional gender roles and resonate with the target audience.
3. Floral Industry - Disruptive innovation opportunities in this industry involve creating innovative floral arrangements and services that cater to women who celebrate occasions independently.