Andrea Crews and Vans are joining forces to create an exclusive collection for Spring/Summer 2014 called 'Vans x Andrea Crews.' The collection will boast three unique prints that resemble vibrant watermarks.
The three shoes adhere to the classic Vans Slip-On aesthetic, but fuse Andrea Crew's outlandish and playful approach to fashion and patterns. Their color-scheme consists of blues and purples with lime-green interiors. They act as the perfect shoes to get you through the summer months and fit in with the California streetwear styles.
Unfortunately, the Andrea Crews x Vans collection will only be available through five select retailers around the world: Colette, Wut Berlin, Liger Store, I.T and Beaker. So if you are not familiar with any of those stores, keep a keen eye for the shoes popping up online.
Watermarked Sneakers
The Vans x Andrea Crews Collection Features Waves of Colors for Summer 2014
Trend Themes
1. Watermark Patterns - Incorporating customized watermark designs into apparel and accessories creates unique looks and opportunities for personalization.
2. Exclusive Collaborations - Collaborating with exclusive partners creates a sense of scarcity and uniqueness in product offerings.
3. Streetwear Aesthetics - Incorporating streetwear fashion and culture into mainstream fashion opens up new markets and demographics.
Industry Implications
1. Fashion & Apparel - Innovations in customized patterns and exclusive partnerships create opportunities for disruption in the fashion industry.
2. Retail & E-commerce - Exclusivity in product offerings creates opportunities for disruption in the retail and e-commerce industries.
3. Footwear - Incorporating streetwear aesthetics into the footwear industry creates opportunities for disruption and expansion into new markets.