Vans is renowned the world over for its classic line of sneakers that range from slip-on to surf-ready, but the brand is heading in a new direction with products like the Vans Goleta Backpack that move beyond the shoe business into unchartered territory.
What's great about the Vans Goleta Backpack isn't simply that it is a quality piece of gear at a competitive price, but the fact that it morphs depending on the need that the owner requires. The detachable straps let it easily transform from a proper backpack to a messenger bag or even a tote.
Fantastic for travelling, the Vans Goleta Backpack can go with a globetrotter everywhere from the plane to a tour with plenty of ability to shift when you're getting a bit tired of one position.
Iconic Shoe Brand Bags
The Vans Goleta Backpack is a Step in a Different Fashion Direction
Trend Themes
1. Modular Backpacks - The Vans Goleta Backpack showcases the trend of modular backpacks that can transform into different carrying styles, offering a disruptive opportunity for backpack manufacturers to create versatile and adaptable designs.
2. Multi-functional Accessories - The Vans Goleta Backpack represents the trend of multi-functional accessories that serve different purposes, opening up disruptive innovation opportunities for brands to create versatile products that can adapt to various needs.
3. Expansion Into New Markets - Vans' venture into the backpack industry with products like the Vans Goleta Backpack highlights the trend of established brands expanding into new markets, showcasing a disruptive potential for traditional footwear companies to explore new product categories.
Industry Implications
1. Backpack Manufacturing - The Vans Goleta Backpack's modular design presents an opportunity for the backpack manufacturing industry to create versatile and customizable backpacks that can adapt to different carrying styles and meet diverse consumer needs.
2. Accessories and Fashion - The Vans Goleta Backpack's multi-functional nature opens up opportunities in the accessories and fashion industry, allowing brands to create versatile products that serve multiple purposes and meet the demands of modern consumers.
3. Footwear Retail - Vans' expansion into the backpack market with products like the Vans Goleta Backpack introduces a disruptive potential for the footwear retail industry to diversify its product offerings and explore new revenue streams through the integration of complementary accessories.