The Vans California Spring 2014 line crosses the two most popular fashion prints of the season together in one shoe. They took its original shoe silhouettes and wrapped a floral and camo print around them.
This duo is an unlikely pair, but it meshes femininity and masculinity together perfectly. Both sexes will not hesitate trying on a pair of these sneakers. Some pairs have a white cloth canvas and others feature a black suede one. Other details include the classic white round laces, brown leather accents, salmon-colored linings and the old-school, chunky white Van soles.
Both floral and camo patterns are extremely mainstream so this 'Floral Camo' collection is a refreshing approach to the trend and spring-styled footwear as a whole.
Botanically Camouflaged Sneakers
The Vans California Spring 2014 Collection Mixes Camo and Flowers
Trend Themes
1. Floral Camo Print - The combination of floral and camo patterns in fashion has the potential for disruptive innovation in clothing and accessories.
2. Gender-inclusive Shoes - The blend of femininity and masculinity in footwear designs presents a disruptive innovation opportunity in the shoe industry.
3. Fresh Approach to Mainstream Trends - Taking an unexpected approach to popular fashion trends opens up disruptive innovation opportunities in the fashion industry.
Industry Implications
1. Fashion - The fashion industry can explore disruptive innovation opportunities by incorporating the floral camo print trend into clothing and accessories.
2. Footwear - The footwear industry can tap into disruptive innovation by creating gender-inclusive shoe designs that appeal to both men and women.
3. Accessories - The accessory industry can leverage the fresh approach to mainstream trends by incorporating the floral camo print into bags, hats, and other accessories.