Vanitas, a latin word for vanity, is a type of still-life painting that was popular in Europe in the 17th Century. A vanitas painting contains collections of objects symbolizing death that are meant to remind the viewer of the brevity of life, and how fleeting earthly pleasures are.
Charlotte Cornaton, a ceramic and graphic artist from France, has redefined vanitas painting and updated it for the 21st century. Cornaton's veritas painting is actually an animated video entitled 'Vanitas.'
The Vanitas video has three distinct parts, depicting the vanity of body, knowledge, and morality experienced in life. This is a video that each time you watch it you discover something new. If you understand French, which I don’t, I imagine listening to the narration would be an added bonus.
Animated Ceramic Skulls
Charlotte Cornaton's 21st Century Homage to Vanitas Painting
Trend Themes
1. Updated Vanitas Painting - The trend of artists redefining and updating traditional vanitas paintings for the modern era presents disruptive innovation opportunities in the art industry.
2. Animated Art - The trend of creating animated art pieces, such as Charlotte Cornaton's 'Vanitas' video, opens up disruptive innovation opportunities in the digital art and animation industries.
3. Interactive Discoveries - The trend of creating videos or artworks that offer new discoveries with each viewing, like the 'Vanitas' video, presents disruptive innovation opportunities in the entertainment industry.
Industry Implications
1. Art - The art industry can explore disruptive innovation opportunities through the adoption of updated vanitas painting techniques.
2. Digital Art - The digital art industry can capitalize on the trend of animated art by developing new technologies and platforms for creating and showcasing digital animations.
3. Entertainment - The entertainment industry can embrace the trend of interactive discoveries in videos and artworks, creating immersive experiences and engaging narratives for audiences.