The Valspar 'BetterTub' premium paint tub is a more sustainable packaging being launched by the brand in the UK to help make home decor updates a little more eco-friendly. The paint packaging was created in collaboration with the brand's packaging partner in the UK, Berry Global, and boasts at least 40% recycled plastic. This recycled plastic has undergone a careful washing, sorting and separating process to give it a higher level of purity and quality, but also a lower carbon footprint.
Senior Brand Manager Lucy Steele spoke on the Valspar 'BetterTub' premium paint tub saying, "When you choose products from the Valspar Premium range, you make a better choice not just for your interiors but for the planet as well. So, next time you place your plastic bottles or cartons into your recycling bin at home, remember that you could be contributing to the production of a new Valspar paint tub. How brilliant is that?"
Reduced Plastic Paint Packaging
The Valspar 'BetterTub' Has at Least 40% Recycled Plastic
Trend Themes
1. Sustainable Packaging Innovations - Companies are increasingly turning to eco-friendly materials to reduce the environmental impact of their product packaging.
2. Recycled Material Utilization - The incorporation of recycled materials into product design reflects a shift towards circular economy practices.
3. Carbon Footprint Reduction Initiatives - Efforts to lower carbon emissions are gaining traction, with businesses seeking ways to minimize their ecological footprint.
Industry Implications
1. Home Improvement - The push for sustainable packaging solutions is affecting product offerings in the home improvement sector.
2. Recycling and Waste Management - Demand for high-purity recycled plastics is on the rise, driving advancements in the recycling and waste management industries.
3. Consumer Goods Packaging - The consumer goods sector is witnessing a transformation as brands adopt recycled materials for packaging needs.