Max von Gumppenberg and Patrick Bienert of 02gb took a page out of the Renaissance masters' book when shooting the Valentino Spring/Summer 2014 lookbook.
The Renaissance era refers to a period of cultural "rebirth," so to speak, throughout Europe during the Middle Ages. Artists during this time include Sandro Botticelli, Michelangelo and Raphael, to name a few.
02gb channeled the nobility and greatness of this cultural movement beautifully in their images. Whether it's floral motifs or jungle backgrounds, every composition included in the lookbook is imbued with a sense of mystery, and the allure that often accompanies it. Gumppenberh and Bienert successfully transport the viewer back to a different time; one that emphasizes enrichment, beauty and nature.
Refined Renaissance Lookbooks
The Valentino Spring/Summer Lookbook Goes Back in Time
Trend Themes
1. Renaissance-inspired Fashion - Fashion brands are looking to the past for inspiration to create modern collections that pay homage to the Renaissance era.
2. Cultural Rebirth in Design - The Renaissance is seen as a cultural rebirth and a period of great creative output, inspiring designers to create fresh, innovative designs.
3. Mystery and Allure in Imagery - Incorporating elements of the Renaissance into visual branding can create a sense of mystery and allure that draws customers in.
Industry Implications
1. Fashion - Fashion designers and retailers can tap into the Renaissance trend to offer customers unique and historical-inspired clothing and accessories.
2. Graphic Design - Graphic designers can incorporate Renaissance-inspired elements into their designs, creating visually striking and original content for clients.
3. Marketing and Advertising - Brands can use Renaissance-inspired imagery in their marketing campaigns to build brand value and appeal to customers who appreciate historical art and design.