Cucumbers are often at the center of campaigns from Hendrick's Gin—which creates premium Scottish gin that is infused with cucumber and rose—and the brand is helping consumers celebrate February 14th in an alternative way with its unique Valentine's Day bouquets. As part of its 'A Most Unusual Valentine’s' campaign, Hendrick's teamed up with Iris Singapore to offer a novel alternative to conventional bunches of flowers.
The "wonderfully curious bouquets" are offered in various sizes to suit one's needs, including The Solo and The Trio, as well as a massive Cu-lossal bouquet made up of 50 cucumbers that will be given to one lucky fan.
Although the brand's gin is rose-infused, the flower often steals the spotlight on Valentine's Day and these bouquets draw attention instead to cucumber as its unlikely companion.
Valentine's Cucumber Bouquets
Hendrick's Gin Created an Alternative Valentine's Day Bouquet
Trend Themes
1. Curious Bouquets - Creating unique and unconventional bouquets using different types of produce or materials presents an opportunity for disruptive innovation in the floral industry.
2. Alternative Valentine's Day - Offering alternative gift options that deviate from traditional flowers or chocolates creates an opportunity for disruptive innovation in the Valentine's Day gift industry.
3. Ingredient-centric Design - Shifting the focus on a specific ingredient or theme when designing bouquets opens up a disruptive innovation opportunity in the floral arrangement industry.
Industry Implications
1. Floral - Incorporating unconventional elements and exploring alternative bouquets can disrupt the traditional floral industry.
2. Gift - Offering alternative gift options like vegetable or ingredient bouquets can disrupt the traditional gift industry by providing unique and memorable choices.
3. Food and Beverage - Collaborating with food and beverage brands to create ingredient-centric bouquets offers a disruption opportunity within the food and beverage industry, bridging the gap between food and gifting.