Delta Vacations, a subsidiary of Delta Air Lines, is taking a tongue-in-cheek approach to National Plan for Vacation Day on Jan. 31 by launching an innovative vacation campaign in which it asks consumers not to plan vacations, and instead leave the planning to Delta.
Created by the U.S. Travel Association to encourage Americans to set aside a day at the start of each year to plan out their vacations for the coming year, National Plan for Vacation Day has proved to be a rousing success. However, Partners + Napier has crafted a novel vacation campaign, dubbed 'National Don't Plan for Vacation Day,' in which the airline highlights its own expertise in planning out all-inclusive holidays for its consumers.
'That's why we’re asking people to instead celebrate 'National Don’t Plan for Vacation Day,' and let us help you make those tough decisions on where to go and how to stay,' stated Brian Canning, chief of marketing, product and customer experience officer at Delta Vacations.
Plan-Free Vacation Campaigns
Delta Vacations is Urging Customers to Leave All the Planning to Them
Trend Themes
1. Plan-free Vacations - More travel companies may adopt 'National Don't Plan for Vacation Day' campaigns to differentiate themselves by offering fully planned vacation experiences.
2. All-inclusive Vacation Packages - Travel companies may expand their all-inclusive vacation packages to appeal to consumers who are looking for hassle-free and stress-free vacations.
3. Personalized Vacation Planning - Travel companies may innovate by providing personalized planning services to consumers who prefer freedom and flexibility in their vacations.
Industry Implications
1. Travel and Tourism - The travel and tourism industry may benefit from offering more all-inclusive vacation packages to meet the growing consumer demand for hassle-free and stress-free vacations.
2. Marketing and Advertising - Marketing and advertising companies may find opportunities to create tongue-in-cheek campaigns that appeal to consumers by taking an unconventional approach to traditional marketing.
3. Technology - Technology companies may explore developing personalized vacation planning tools that use artificial intelligence and machine learning to customize travel itineraries based on individual preferences and interests.