Streetwear label The Hundreds tapped Japanese artist Usugrow to collaboratively craft an exclusive collection for Spring/Summer. Usugrow is recognized for his paintings, drawings and client-focused work that involves motifs from Japanese calligraphy, punk and skateboarding culture. This collaborative project is the artist's second time working with the cohorts.
The offerings from The Hundreds x Usugrow include cotton twill shop jackets with unique detailing by the artist, hoodies, t-shirts, wool beanies and stickers. The limited collaborative collection is available for purchase on The Hundred's website and at select retail locations. Additionally, Usugrow was available in-store for a personal signing event at The Hundreds Los Angeles location on February 24th.
Artist-Decorated Streetwear
The Hundreds Worked with Usugrow to Create Exclusive Spring Items
Trend Themes
1. Collaborative Streetwear Collections - Opportunity for brands to partner with artists to create unique and limited edition streetwear items.
2. Incorporating Authentic Artistic Motifs - Opportunity to infuse Japanese calligraphy, punk, and skateboarding culture into fashion designs.
3. Limited Edition Streetwear Drops - Opportunity to create buzz and exclusivity by releasing limited edition streetwear collections.
Industry Implications
1. Fashion - Fashion brands can collaborate with artists to create unique and exclusive collections.
2. Art - Artists can expand their reach and monetize their work by partnering with fashion brands.
3. Retail - Retailers can leverage limited edition streetwear drops to attract customers and drive sales.