Ben Bowers pulls off a wardrobe of urban sportswear for 160g Magazine's latest cover story. The monochromatic image series juxtaposes fashion photography with metropolitan landscapes and is visually striking in its overall aesthetic.
Photographer Sylvie Castioni captures 160g's Spring/Summer 2015 exclusive and opts for images that are almost vintage in their inspiration. Her portraits are high in contrast and illustrate the graphic and urban inspiration behind traditional sportswear.
Much like the linear elements of a building, graphic stripes adorn a casual tank while a curved set of stairs is juxtaposed with an image of model Ben as he lounges in a pool. This shoot's monochromatic tone matches its urban sportswear pieces that are also limited to black and white pieces.
Scenic Athlete Portraits
160g's Sporty Fashion Editorial Boasts Urban Sportswear Staples
Trend Themes
1. Urban Sportswear Fashion - Disruptive innovation opportunities in creating sustainable urban sportswear with a vintage-inspired aesthetic and high contrast visuals.
2. Monochromatic Image Series - Disruptive innovation opportunities in combining fashion photography with metropolitan landscapes and using high contrast visuals for a visually striking aesthetic.
3. Graphic and Urban Inspiration - Disruptive innovation opportunities in incorporating graphic stripes and urban elements into traditional sportswear designs.
Industry Implications
1. Fashion Photography - Disruptive innovation opportunities in merging fashion photography with urban landscapes and creating visually striking monochromatic image series.
2. Sportswear Manufacturing - Disruptive innovation opportunities in developing sustainable and aesthetically pleasing urban sportswear garments with a vintage-inspired aesthetic and graphic elements.
3. Magazine Publishing - Disruptive innovation opportunities in featuring monochromatic image series that combine fashion and urban landscapes to create visually captivating covers and editorial spreads.