The Ripstik and Wave brand skateboards will be the new trend on local skate parks this summer.
With two independent boards joined by a flexible tube (sealed inside a solid cylinder), these new age boards bridge the gap between snowboards and traditional skateboards.
Featured at the New York Toy Fair, the primary advantages of these new boards are their flexibility and the fact that users don't need to step off the boards to accelerate.
Implications - There are certain products within today's industry that can only be accessed during certain times of the year. Businesses that work to offer similar or comparable experiences to these that can be encountered all year long will see favorable results.
Urban Snowboarding
Ripstik and Wave Skateboards Are Inspired by Snowboard Technology
Trend Themes
1. Year-round Adventure - Creating products that offer similar or comparable experiences to seasonal activities all year long can disrupt industries reliant on seasonal demand.
2. Flexible Fun - Developing flexible and versatile products that combine the advantages of different activities, such as snowboarding and skateboarding, can lead to disruptive innovation opportunities.
3. Non-stop Thrills - Providing products that allow users to experience continuous excitement and entertainment without the limitations of seasonal availability can transform industries focused on limited-time experiences.
Industry Implications
1. Outdoor Recreation - The outdoor recreation industry can benefit from creating products that enable year-round adventure and eliminate dependence on seasonal demand.
2. Sporting Goods - The sporting goods industry can embrace disruptive innovation by developing flexible and versatile products that incorporate elements from different sports, like snowboarding and skateboarding.
3. Amusement Parks - Amusement parks can gain a competitive edge by offering non-stop thrills through products that provide continuous excitement and entertainment beyond seasonal limitations.