BROOKS England has been in the vanguard of cycling fashion and function for a good 150 years, and is now looking to advance the concept of the cyclist's backpack with the Rivington, an elegant urban rucksack that seamlessly brings together functional storage design with aesthetics inspired by modern urban lifestyles.
Once the sole preserve of college kids and generally style-less souls, the rucksack has recently evolved into an indispensable companion for the modern urban dweller. Trouble is, rucksack design hasn't evolved fast enough to stay in tune with changing functional and aesthetic needs -- until now.
When you throw on the Rivington and get pedaling, the first thing you notice is that it's incredibly comfortable and cozily rests against your backpack rather that bouncing all over the place in an ungainly manner like conventional sport backpacks do. Much of this is thanks to the chest strap, which allows for a more secure fit and balanced weight distribution so that your shoulders don't complain later.
Part of BROOKS England's Metropolitan range, the Rivington rucksack is crafted out of water-resistant organic cotton textile which offers the triple advantage of protecting your electronics, being pleasing to the touch and looking great. The colored roll-top closure is a classy touch; roll it open and you'll discover a surprisingly deep design that allows for considerable storage. A concealed laptop pocket ensures that devices up to 15" are carefully secured in place even as you dodge and weave through traffic on your way to work, home or coffee shop. Two outer pockets featuring a zip closure and a flap respectively ensure that you can easily reach for that water bottle or phone charger without having to dig around and create a mess. A toned quilted lining further eases visibility of contents.
Anyone who cycles in the city knows that cycling isn't just a mode of transportation but a way of life -- one that attracts only those who possess the spirit and verve to dodge angry motorists and distracted pedestrians and truly immerse themselves in the fabric of their city. The Rivington urban rucksack caters to these vibrant individuals, and acts as an indispensable functional companion as well as a style quotient booster.
Sophisticated Cycling Rucksacks
This Urban Rucksack Fuses Functional Design With Urban Aesthetics
Trend Themes
1. Functional Cycling Accessories - The Rivington rucksack showcases the trend of cycling accessories that seamlessly blend functional design with urban aesthetics, catering to the needs of modern urban cyclists.
2. Evolution of Backpack Design - The Rivington rucksack highlights the trend of backpacks evolving to meet the changing functional and aesthetic needs of urban dwellers, offering a comfortable fit and balanced weight distribution.
3. Urban Lifestyle Fashion - The Rivington rucksack reflects the trend of urban lifestyle fashion, combining style and functionality for vibrant individuals immersing themselves in the fabric of their city.
Industry Implications
1. Cycling Accessories - The cycling accessories industry can capitalize on the opportunity to create innovative and stylish backpack designs that cater to the needs of modern urban cyclists.
2. Fashion and Apparel - The fashion and apparel industry can explore the disruptive innovation opportunity of creating urban lifestyle fashion items that seamlessly blend style and functionality for urban dwellers.
3. Outdoor Gear - The outdoor gear industry can incorporate the trend of functional cycling accessories by developing backpack designs that provide comfort, convenience, and storage for outdoor enthusiasts.