Often, the backdrops for fashion shoots and lookbooks are unidentifiable locations -- and if they are identifiable, they're usually fashion hotspots like Paris or Milan -- but the Urban Outfitters Spring 2012 Catalogue refreshingly showcases sights and views from San Francisco.
With views of popular places in San Francisco such as Bernal Heights, the Golden Gate Bridge and Sutro Tower behind the models, the Urban Outfitters Spring 2012 Catalogue, photographed by Tim Barber, showcases its upcoming pieces including laid-back sweatshirt tees, colored denim, color-block dresses, printed skirts and lace-up combat boots. For men, the coming season offers casual styles including plaid button-ups, shorts and suede loafers.
Watch the behind-the-scenes video of the Urban Outfitters latest lookbook shoot here.
City Backdrop Lookbooks
Urban Outfitters Spring 2012 Catalogue Features Views of San Francisco
Trend Themes
1. City Backdrop Lookbooks - Fashion brands utilizing city backdrops for their lookbooks to create a unique and relatable aesthetic.
2. Identifiable Locations - Using recognizable and iconic locations in fashion shoots and lookbooks to generate interest and engagement.
3. Sightseeing Fashion - Incorporating travel and sightseeing elements into fashion campaigns to appeal to adventure-seeking consumers.
Industry Implications
1. Fashion Retail - Fashion retailers leveraging city backdrops to showcase their clothing collections and create a distinctive brand image.
2. Travel and Tourism - Travel and tourism industries collaborating with fashion brands to promote destinations through lookbooks and fashion shoots.
3. Photography and Filmmaking - Photography and filmmaking industries providing services to fashion brands for capturing city backdrop lookbooks and creating visually compelling content.