Urban Industry, a retailer in the UK, showcases the looks it has in store for the upcoming spring/summer 2011 season. Shot all over Sussex, this lookbook highlights that casual-cool garments can look fresh in any location.
Some of the brands spotted in this Urban Industry lookbook include Vans, Penfield, HUF, Obey, Undefeated and Nike, with many more completing the featured styles. The apparel ranges from casual tees to laid-back plaid shirts and sporty jackets.
However, it's a little ironic that a retailer with the name Urban Industry would choose to shoot a lookbook in a rural setting, but it's the perfect way to get wicked street wear to really shine away from the bustling streets of the city.
Countryside Urban Wear Shoots
Urban Industry Showcases What's In Store for Spring/Summer 2011
Trend Themes
1. Rural-urban Fashion - Opportunity for fashion brands to innovate and blend urban and rural styles for a unique look
2. Casual-cool Clothing - Growing trend of casual-cool clothing in the fashion industry that can be taken anywhere without feeling out of place
3. Location-inspired Lookbooks - Innovative approach for fashion retailers to showcase their clothing line in different locations and settings
Industry Implications
1. Fashion - Industry can explore various styles and designs of casual-cool clothing that blend urban and rural styles
2. Retail - Opportunity for retailers to showcase their clothing line in unique locations and create eye-catching lookbooks to promote their brand
3. Photography - Opportunity for photographers to explore different locations for shoots, thus creating unique looks and styles for fashion retailers