Following the failure of several small supermarkets in downtown Des Moines, Iowa, an urban grocerant concept has set up shop. The new Fourth + Court Hy-Vee will not only provide city residents with all the groceries they need, but it will also sell prepared meals that can be enjoyed by the city's 80,000 downtown workers.
The new Fourth + Court Hy-Vee is an urban grocerant concept that combines traditional grocery store offerings with fresh meats, produce and baked goods. The store also provides numerous take-out and dine-in meals, as well as pre-portioned meal kits that can be cooked at home. In fact, the store even features a full-service Market Grille restaurant and food stations, which serve up everything from pasta and deli sandwiches, to sushi and burritos.
The hybrid grocery store demonstrates how urban supermarkets are increasingly adding dine-in and take-out options to meet the needs of consumers looking for quick meal options.
Urban Grocerant Concepts
The Fourth + Court Hy-Vee in Des Moines Sells Groceries & Prepared Meals
Trend Themes
1. Urban Grocerant Concepts - The rise of urban grocerants provides an opportunity for traditional supermarkets to incorporate dine-in and take-out options to meet consumer demands.
2. Prepared Meal Kit Market - The increasing popularity of pre-portioned meal kits presents an opportunity for grocery stores to offer convenient meal solutions for busy consumers.
3. Hybrid Supermarkets - The emergence of hybrid supermarkets that offer both traditional grocery products and restaurant-quality prepared meals allows consumers to fulfill their grocery needs while enjoying a convenient dining experience.
Industry Implications
1. Supermarket Industry - Traditional supermarket chains can capitalize on the urban grocerant trend by incorporating dine-in and take-out options, providing a unique competitive advantage.
2. Meal Kit Delivery Services - Meal kit delivery services can explore partnerships with supermarkets to expand their reach and offer their pre-portioned meal kits to a wider customer base.
3. Restaurant Industry - Restaurants can collaborate with supermarkets to develop ready-to-eat meal solutions and expand their brand presence in the grocery market.