Model Marlene Kafka stars in a self-titled editorial for The Ones 2 Watch while donning a wardrobe of updated grunge looks. Photographer Jordan Drysdale captures the series and selects its vintage-inspired wardrobe picks.
Sourcing clothing from Aoyama Archive, Drysdale picks a number of eye-catching looks like hand-embroidered denim jackets and plaid trousers along with shiny patent outerwear. Hair and makeup for The Ones 2 Watch Marlene image series are courtesy of Georgia Gaillard who opts for sleek blonde tresses and updated grunge cosmetics which match the editorial's wardrobe.
Paying homage to rebellious and effortlessly cool 90s fashion, this editorial pairs sleek silhouettes with textured and intricate detailing in order to make a bold and graphic statement visually.
Updated Grunge Editorials
The Ones 2 Watch 'Marlene' Image Series Features 90s-Inspired Looks
Trend Themes
1. Updated Grunge Fashion - Disruptive innovation opportunity: Develop sustainable and eco-friendly materials and manufacturing processes for modern grunge-inspired clothing to meet the demand for environmentally-conscious fashion.
2. Vintage-inspired Wardrobe - Disruptive innovation opportunity: Create a platform or service that connects consumers with curated collections of vintage-inspired clothing, making it easier for them to find unique and nostalgic fashion pieces.
3. Graphic Statement Fashion - Disruptive innovation opportunity: Apply emerging technologies such as augmented reality (AR) and virtual reality (VR) to create interactive and customizable graphic fashion designs, allowing consumers to personalize their clothing.
Industry Implications
1. Fashion Retail - Disruptive innovation opportunity: Implement smart and sustainable inventory management systems using artificial intelligence to optimize supply chains and reduce waste in the fashion retail industry.
2. Vintage Clothing Market - Disruptive innovation opportunity: Develop an online marketplace that focuses specifically on vintage and retro fashion, connecting sellers and buyers from around the world and providing a platform for niche fashion enthusiasts.
3. Beauty and Cosmetics - Disruptive innovation opportunity: Introduce a line of cosmetics that caters specifically to grunge and alternative fashion styles, offering unique and edgy makeup products to capture the interest of this niche market.