There's a brand-new app from adidas called Confirmed and it's designed to keep users up-to-date on the newest stories and releases—and to get people excited about using the app, adidas is sharing upcycled furniture designs made from vintage adidas apparel.
10 pieces of furniture have been created from pre-existing garments sourced from warehouses, different countries and other sources. For the project, adidas got designer Darren Romanelli, also known as DRx, working with the co-founder of vintage brand Round Two, Sean Wotherspoon. As part of the collection, windbreakers, sweatshirts, shorts and other adidas designs have been turned into lounge chairs and love seats. For a limited time, these custom upcycled pieces are being given away to those who download the new adidas Confirmed app.
Upycled Activewear Furniture
adidas Created Upcycled Furniture Designs Using Vintage Apparel
Trend Themes
1. Upcycled Activewear Furniture - Opportunity for brands to use their vintage apparel to create unique and sustainable furniture designs.
2. Vintage Apparel Upcycling - Growing trend of repurposing vintage clothing into functional furniture, providing a sustainable solution for fashion waste.
3. Limited Edition Furniture Giveaways - Increasing trend of brands offering custom upcycled furniture as promotional items to encourage app downloads and consumer engagement.
Industry Implications
1. Fashion - Fashion brands can explore the potential of upcycling their vintage apparel into furniture designs, tapping into the sustainable fashion market.
2. Furniture - Furniture manufacturers can incorporate upcycling practices by collaborating with fashion brands to create unique and eco-friendly furniture pieces.
3. Mobile Apps - App developers can seize the opportunity to collaborate with brands and create apps that promote sustainability initiatives while offering exclusive giveaways.